Built by Someone Who’s Done Your Job Before
Pirida exists to make conference strategy, content, and commercial growth faster, smarter, and easier for teams who already have too much on their plate.
The Backstory
Pirida was founded by Priyanka Asera, who built a $1M+ flagship conference before moving into tech, where she led marketing and sales at a Series-B-startup-turned-unicorn. She’s seen the event world from both sides — as a conference director and as a sponsor and attendee managing six-figure budgets. Now she brings the speed and agility from tech back into the world she knows best: B2B events.
Today, Pirida is more than one person. We're a collective of experienced professionals from across the conference and B2B landscape — market researchers, marketers, product managers, enterprise sellers, SDRs, former event producers, content creators, and consultants — all focused on helping event teams move faster, think smarter, and drive revenue.
We’ve sat on both sides of the table. We know what attendees want. We know what sponsors expect. And we know how to bridge the gap with research, data, tools, and messaging that delivers results.
What Makes Pirida Different
We know the industry inside-out from working in the trenches
We don’t just give advice — we give you assets you can use today
We understand how content and commercial connect
We move fast and adapt to your workflow
We don’t do any outreach for you; you retain all control on all fronts