Curated rooms deserve exceptional orchestration.
The Problem
Conferences curate exceptional rooms - but leave attendee outcomes to chance and luck. Delegates and sponsors are expected to extract value on their own, or just hope they happen to sit next to someone useful at lunch.
The result:
• Fatigued participants with high cognitive load to network on their own
• Weaker sponsorship renewal
• Unpredictable delegate NPS scores
Conferences can solve this - theory
You already know who is in the room.
What's missing is —
• what each person is uniquely focused on
• why they're there, and
• who else in the room matters most to them right in this moment.
With unlimited time and access to the internet, you could get very detailed information on every person in the room.
So what's the problem?
Late Attendee Lists
Full attendee list is only known in the last few weeks leading up to the event.
Too Much Ops
Conference teams have a million operational and logistics things to do in the run up to an event.
Context Goes Stale
Roles, priorities, and buying intent change constantly; context gets stale quickly.
Hard to Scale Research
Research on every attendee is hard to scale without proper tech infrastructure.
Fragmented Coordination
Organisers are forced to jump between tools (WhatsApp, CRM, email) to make meetings happen onsite.
Enter Pirida
A complete, scored view and profiling of everyone in the room - who matters, who holds budget, and how participants relate to each other.
Every attendee receives a tailored brief on who to meet, why it matters, and what content is most relevant to them.
Sponsor-buyer and peer-to-peer 1:1s, onsite concierge support, ad-hoc introductions, and a clear post-event ROI summary.
Scoring & Profiling Engine
Pirida scores every person in the room based on role, seniority, revenue, growth, funding, and influence.
Deep Public Intelligence
We layer public intel from 12+ sources including annual reports, industry news, podcasts, and LinkedIn.
Room Mapping
A complete, scored view of who matters, who holds budget, and how participants relate to each other.
Live Budget-Holder Visibility
Organisers and sponsors see who holds budget and where to focus outreach before the event.
Executive Prep Reports
1 deeply researched and personalised prep report for each attendee and sponsor.
Top 10 Peers
Top 10 most relevant peers with exact talking points.
Top 10 Solution Providers
Top 10 most relevant solution providers with exact talking points.
Session Priorities
Sessions and workshops most worth prioritising and why.
Structured Sponsor-Buyer Meetings
Sponsor-buyer meetings structured around mutual opt-in and clear buying intent.
Facilitated Peer Connections
Facilitated peer connections around precise problem spaces.
Onsite Support & Concierge
Onsite support and concierge service for attendees, sponsors, and organisers.
Post-Event ROI Reporting
Post-event ROI reports for each sponsor and event-level reporting for organisers.
Under the Hood
Pirida’s proprietary software:
- Scores every person in the room by commercial impact, buying power, and other types of influence.
- Enriches this with deep public intelligence (role focus, company priorities, current initiatives) using sources such as annual reports, industry news, podcast appearances, LinkedIn, and others.
- Translates this into personalised recommendations on who to meet, why it matters, and how to extract value from the event.
The result is a room that is informed, intentional, and outcome-led.
Got any questions?
Reach out to us
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Our clients love us
“Been working with the Pirida team for six months and have been very impressed with the level of detail, proactiveness, flexibility, and professionalism across the builds. The data work is done to an incredibly high standard. The data-backed approach to tiered prospecting and selling, as well as providing it all on a custom platform that's innovative and user-friendly by all teams working on the event has been a game changer.”
"Their commitment and drive to help build this industry show up from scratch in a highly competitive environment was second to none. They truly helped us become the centre of our retail supply chain community. They have a very personable approach, infectious enthusiasm and strong work ethic. Anyone who gets the opportunity to work with them will see this immediately and will enjoy a great ongoing relationship!"
"Their attention to detail is very satisfying for me. I know they will have thought of the same things as me. The success of the conferences for which they have been a part of is testament to that. They certainly make sure that everyone feels taken care of - and always do it with a very big smile! A delight to work with."
“They made an impact on our business very early on. They were able to open doors where others had tried many times before. Their drive to succeed is infectious and their balance of professionalism and being 'real' removes the pressure from the deal to focus on the right fit, not just making the sale. I'm glad to know them and learned a great deal from them during our time working together. They come highly recommended!”
"Their ability to spot opportunities has nurtured our product from conception, in to one of the most important, respected & lucrative in the industry. Their hustle, determination, accountability, flexibility, attention to detail & ability to lead from the front set them apart!"
"One of the most customer-centric people I know. Hard-working, enthusiastic, and always looking for creative, win-win solutions. A real thirst for knowledge and truly great at identifying with the right stakeholders. I highly recommend."
Choose the right package
- 1 deeply researched and personalised executive prep report for each attendee and sponsor.
- Top 10 most relevant peers + exact talking points.
- Top 10 most relevant solution providers + exact talking points.
- Sessions and workshops most worth prioritising, and why.
- Structured sponsor-buyer meetings.
- Live budget-holder visibility.
- Central system to capture ad-hoc meetings.
- Onsite support and concierge service.
- Event-level reporting for organiser.
- Post-event ROI reports for each sponsor.
- 1 pre-event survey to capture attendee goals layered onto public intel.
- Facilitated peer connections around precise problem spaces.
- Onsite support and concierge service.
- End-to-end conference intelligence support.
- Phone calls to VIPs pre-event.
Frequently asked questions
We know conference teams have questions about Pirida’s approach, data use, and compliance. Here are the answers to the most common ones.
What does Pirida do for conferences?
Pirida provides an intelligence layer that helps conference teams understand who is in the room, who holds influence, and who should meet whom — before, during, and after the event.
Does Pirida replace the organiser’s team or systems?
No. Pirida does not replace your team, CRM, or event tech. We sit alongside existing workflows to enhance decision-making and execution.
How does Pirida work with conference teams?
We work collaboratively with organisers, sponsors, and ops teams — providing intelligence, recommendations, and tooling that teams use to deliver higher-quality experiences without extra manual effort.
How does Pirida curate personalised recommendations?
We combine: publicly available business intelligence, attendee role, function, and organisational context, and declared goals and intent (where available). This allows us to generate highly specific, role-relevant recommendations for meetings, peers, and sessions.
Are recommendations generic or automated at scale?
No. While systems operate at scale, recommendations are contextual, tailored to the individual’s role, challenges, and objectives — not mass-produced matches.
Does Pirida collect personal data?
No. Pirida does not collect personal data directly. All work is client-led and project-based.
What type of data does Pirida process?
We work only with: publicly available business data from trusted sources and client-provided data shared for agreed purposes. We do not process sensitive personal data.
Is Pirida GDPR compliant?
Yes. Pirida operates in full compliance with the General Data Protection Regulation (GDPR) and handles data ethically and responsibly.
What is Pirida’s role under GDPR?
When clients share data with us, Pirida acts as a data processor, processing data strictly on the client’s behalf and according to their instructions. We sign Data Processing Agreements (DPAs) as part of onboarding.
How is data protected and retained?
We use industry-standard security measures including encryption, secure storage, and access controls. Data is retained only as long as necessary to fulfil contractual obligations and is securely deleted thereafter.